Automation has a name: FANUC Europe launches new campaign to bring automation within reach of more manufacturers
LOLA and FANUC Europe has launched Wave 2 of its pan-European DO YOU FANUC? campaign, reinforcing a message that is increasingly relevant across the manufacturing sector: automation is no longer a future ambition for a select few. It is a practical and accessible solution helping manufacturers of all sizes improve productivity, strengthen competitiveness and prepare for the challenges ahead.
Building on the momentum of Wave 1, which generated more than 225 million impressions and over 195,000 clicks across Europe, the next phase of the campaign shifts the conversation from awareness to opportunity.
At a time when manufacturers face increasing pressure to respond to skills shortages, rising expectations for efficiency and the need for greater operational resilience, automation is becoming an essential enabler of sustainable growth. Yet many businesses continue to assume that industrial automation is complex, out of reach or only relevant for the largest production environments. Wave 2 of DO YOU FANUC? challenges that perception.
The campaign demonstrates how automation can support businesses at every stage of their development, helping them optimise production, logistics and operational processes through proven technologies and trusted expertise. Rather than focusing on company size, the campaign focuses on access: access to knowledge, access to automation and access to the opportunities automation creates.
Because in industrial automation, one name – FANUC – has been trusted by manufacturers around the world for generations. Automation has a name.
« Industrial automation has evolved significantly in recent years, » said the FANUC Europe team. « Today, more manufacturers than ever can benefit from automation technologies that help improve efficiency, productivity and long-term competitiveness. Our goal is to support and understand what is possible and make automation easier to explore and adopt. »
To support this ambition, LOLA has developed six campaign subjects delivered through approximately 400 assets, translated into 12 languages and distributed across 26 European markets through digital channels including LinkedIn and Meta.
A key element of the campaign is the new Smart Automation Guide, available for download through the campaign landing page. Designed to provide practical guidance, the guide helps manufacturers better understand where automation can create value within their operations and how to begin their automation journey with confidence.
Wave 2 continues FANUC Europe’s collaboration with strategic communications agency LOLA, combining creative storytelling with a clear business message: automation should be easier to understand, easier to access and easier to implement for manufacturers across Europe.
For decades, FANUC has supported manufacturers with automation solutions that help improve production performance and operational reliability. Through DO YOU FANUC?, the company continues to encourage industrial businesses to look beyond traditional assumptions and explore how automation can help them achieve their business goals.
Because in industrial automation, one name – FANUC – has been trusted by manufacturers around the world for generations. Automation has a name.
Credits
FANUC Team:
- Tracy Maclear, Head of Marketing & Corporate Communication Europe
- Alexandra Bellion, Expert Revenue Marketing North-West & Central Europe
- Markus Freudenreich, Manager Brand & Value Proposition Europe
LOLA Team:
- Strategy & creativity: Laurent Graas, Chiara Giuliano
- Art Direction: Paulo Tomas, Giulia Giugno
- Motion: Stéphane Pottier
- Account: Judy Winne, Nathalie Naaman
